We plan sophisticated radio campaigns nationally and across all markets that reach the right people at a lower cost.
The benefit to you: Our radio campaigns minimize waste, and reach your target audience when they are most highly attuned. This can save you thousands per station, and creates higher ROI.
We deliver:
- Analysis of market ratings from Arbitron
- If your geography target is unique, development of custom ratings using respondent-level data from Arbitron research; this extensive analysis tells you the true GRP levels in your organization's geography, not the market next door
- Maps of radio broadcast areas for visual analysis
- Mediamark Research (MRI) and Media Audit analysis of your consumer radio listening preferences, at both national and local levels
- Prioritization of networks, formats, personalities, and dayparts most likely to reach your audience at the lowest cost
- Detailed media plan scenarios
- CPM forecasts
- GRP forecasts
- Media spill analysis (the percentage of your ad budget wasted by not hitting the target customer)
- Demographic efficiency analysis (the percentage of your radio budget wasted by not hitting target prospect customers)
- Recommendations for reducing media spill
- Forecasts for total impressions effectively within your target
- Media plan charts for your approval
- Media negotiations
- Trafficking of all ad materials
- Negotiation of value-added opportunities
- Post-buy reports
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Advertising Services
Conferencing
Media Production Studio
Resourse Center
