An advertising medium that used to be confined to 3 networks has exploded to 900 in broadcast and 90 million on YouTube.
AVA plans TV campaigns across hundreds of channels and scores of emerging formats. Our research tools cover the entire broadcast spectrum, from national broadcast to DRTV to regional cable buys. We're experts in designing broadcast schedules that reach more of your target audience, in the networks, programs, and dayparts most likely to be seen and remembered.
The benefit to you:
TV buys that reach your exact audience, removing 10-40% waste, and maximizing impressions, recall and response.
- Audience research
- Competitor spending research
- Maps of cable zones compared to your target geography
- Mediamark Research (MRI) analysis of your consumer TV viewing preferences
- Prioritization of networks, shows, and dayparts most likely to reach your audience at the lowest cost, in a target-rich environment
- Detailed media plan scenarios that give you options, with supporting rationale, for your media
- CPM forecasts
- GRP forecasts
- Demographic efficiency analysis
- Recommendations for reducing media spill
- Forecasts for total impressions effectively within your target
- Media negotiations
- Negotiation of value-added opportunities
- Invoice reconciliation
- Research into emerging broadcast TV trends
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